Original "I'm The Guy" Pin pinback button "That Put The Ale In Yale" Advertising. EARLY PROMOTIONAL AD BUTTON! Cartoonist Rube Goldberg originated the "I'm the guy..." catch phrase in 1910. His signature is near the figure in the center of the pin. These pinbacks were given out as premiums with tobacco products. About 7/8" Diameter. Pin back still present and in working order, in very good condition.